A. Keane Design: MARKETING/PUBLICITY SERVICES

In addition to all the other 'stuff' we do, we're able to create a marketing strategy for your business and show you how to generate good publicity.  All you need to do is decide on what your goal for your company is...do you want more customers?  Do you want your existing customers to spend more?  Do you want to expand?  If you don't have a goal, we can point you in the right direction.

Why do you need marketing?  If people don't know anything about what you do or what you sell, why would they come in or buy it?  A good marketing plan establishes where you're at now, where you want to be, and how you're going to get there.  Marketing gets the word out about you, your company and/or your product...things as simple as friends telling friends or placing an ad in the newspaper...that's marketing.  See, you've done it already and may not have even known it!

'Branding' is a huge buzzword in today's marketplace...bigwigs in huge conference rooms are talking about it right now, we're sure.  You know what a brand is...Coca Cola, Ford, Microsoft...it's kind of a no brainer.  So what's 'branding'?  It's taking that product name and creating a FEELING about it.  Images are created to make consumers FEEL a certain way when they see the brand logo, music is composed for the same effect when viewing commercials.  Branding is a total package marketing of a brand name.  Yeah, yeah, you're saying...and I care about this WHY?  Because despite all the fancy language, branding is simply taking your company's name and your beliefs and tying them in with your colors, logos, and advertising mediums, using them EVERYWHERE so your customer gets the 'total picture'.  That's it.  And it's always a part of our marketing strategy for every client...because repetition WORKS and the more people see your logo, name and colors the more you'll pop into their heads.  It is our hope that they won't be able to get you OUT again!

MARKETING

If you want to drive increased business traffic in your direction, comprehensive marketing is key.  The more places folks see your name, your logo and your info the better...but are the RIGHT prospects seeing it?  Together we can custom tailor a plan that works for you and is directed smack dab at your target market.

ADVERTISING

How are you going to get yourself and your company 'out there'?  And where in the heck is 'out there' anyway?!  We've been designing ads and choosing publications that fit perfectly with what folks have to offer for more than 10 years. No matter if your aims are local or global...we can create your print ready ad based on any specification.

PUBLICITY

We can't help it...we're celebhounds.  We love reading about parties, events, and all that other fodder that isn't important at all...until it is applied to YOUR business!  We can help plan events of any size, from top to bottom...website, ads, print materials...AND we'll get the word out so folks know where and when and why.

PRESS RELEASES

Did you know that nearly every publication has some empty space to fill each time they go to press?  They do so with 'editorial' pieces, which is where the press release comes in handy.  We'll showcase your product or service in a language preferred by folks at magazines and newspapers...and hopefully they'll like what you have to offer so much they'll mention it FOR FREE.  Yes, press releases lead to free advertising...and in turn, you should see an increase in interest and sales!

PRODUCT PACKAGING

Have a product to sell but have no idea how to present it to your consumer?  It's well known that packaging is perhaps the single most important sales tool...if your buyer doesn't know or understand what it is you're selling, are they going to buy it?  No way.  You provide u with the details and we'll work up custom packaging for whatever it is you produce.  So easy!